What’s the purpose of e-commerce in the Fashion Industry?

eCommerce Fashion field is one of the largest sectors in the world, accounting for a substantial portion of the world economy. It is evident that eCommerce is growing fast after the pandemic. Everyday more companies move to the digital world and competition in niche markets is also increasing.

The rapid growth of fashion industry is an unexpected but also a source of joy for many. With the advancement of eCommerce, the fashion industry has seen significant increase in sales and growth. The booming retail businesses are keen to study trends that can increase sales and methods to increase leads.

A rising globalization trend, the rise of digital innovation and changes in the consumer’s consumption habits have propelled fashion to the forefront of seismic shifts. To look into where we’re and where we’re headed with this article, we take a detailed look at – the statistics, importance shaping the fashion market on the internet, and the outlook for the year 2022 as well as beyond.

The significance of e-commerce this industry

Fashion eCommerce refers to trade and purchase of clothing and accessories online specifically through eCommerce platforms.

This growth in the fashion industry eCommerce has provided a source of income for a lot of people and has led to this becoming one among the popular occupations for sellers, fashion designers manufacturers, retailers, and manufacturers.More Here fashionisers.com At our site

E-Commerce has grown and has immense importance for retailers as well as consumers due to the benefits it brings to both sellers and shoppers. It is especially relevant given the current state of the pandemic when there are nationwide restrictions.

Let’s review some of the statistics to understand the importance of E-commerce the fashion industry:

  • Globally, with a market value of $759.5 billion. The business of fashion is more large; it’s the largest and most important!
  • According to Statista the market is expected to increase even more at 9.1 percentage per annum and eventually reach a market value of US$1.164,7 billion by the end of 2025.
  • In the words of Myntra, Fashion eCommerce in India is expected to reach $30 billion over about five years. That’s a lot of or more of fashion sold in India in the coming 5 years would be available on the internet or via digital platforms. In most fashion firms today the role of eCommerce is around 10-12%.
  • The Indian fashion and textile market is projected to reach $190 Billion by 2025-26. This is up to 150% of the market value of around 75 billion dollars.
  • Resales for fashion-related online platforms to grow to $30.63 billion in 2025, growing at approximately 24% CAGR . It will also account for 10% of all online apparel and other accessories.
  • Flipkart is making its mark on a competitive edge in the fashion market and Snapdeal is another fashion-oriented and lifestyle ecommerce platform, is intensifying its focus for rural users.
  • Revenue is projected to reach US$0.99tn within 2022. Fashion segment.

If we are talking about other fashion categories, apparel tends to constitute the majority of what consumers are buying online, but accessories and footwear still make up a significant percentage of the fashion industry’s online revenue worldwide.

The income of the accessories sector that is part of the worldwide ecommerce fashion market grew by more than 75 billion U.S. dollars to around 261.5 billion dollars by 2021. If we look at the footwear market, it has brought in a profit close to 122 trillion dollars.

In February 2022 shein.com the fashion-focused e-commerce site – was the most popular of the apparel and fashion apparel sector globally, generating 2.86 percent of desktop traffic. The website for Nike was second in the rankings, with 1.85 per cent of visitors.

Current Fashion eCommerce Trends

Fashion eCommerce changes constantly to meet the demands of the next-gen shoppers and here are a few trendy eCommerce trends to be considered for styling your eCommerce store around by 2022. Look below for the latest trends in eCommerce for your long-term fashion sales strategy.

The social commerce

All over the world social media is an essential part in the promotion strategy of many of the fashion companies and has helped establish a benchmark on the market.

From Facebook from Facebook to Instagram From Instagram to Facebook, more and better social media outlets are offering the possibility of online shopping. Brands such as H&M, ZARA, and many more fashion brands are now offering shoppable post on Instagram and Facebook.

AR and VR

A 2018 Gartner surveyfound that by 2020, nearly 46% of merchants have said they’re planning to use AR or VR solutions for satisfying customer requirements in their sales. AR and VR technology help to offer an exciting shopping experience to customers.

eCommerce fashion company ASOS and ZARA discovered a way to connect online and offline gaps with the launch of their AR app. They marked their first step towards Augmented Reality experiences by introducing their AR applications.

Omnichannel Strategies

Omnichannel strategies encompass the creation of an online presence for a brand across numerous platforms that feature visuals, consistent messagingand other. Fashion retailers employ omnichannel methods, such as direct-to-consumer, click and collect models to provide seamless and personalised shopping experiences for customers.


Sustainability in the e-commerce industry, especially for fashion, most often addresses the environmental effects of creating, wearing, taking care of, and removal of clothing. Statista’s study shows that 42% of the global population buy eco-friendly and sustainable products.

Patagonia is an apparel brand that has sustainability embedded in its brand values. Shoppers are urged to purchase and sell items that are used instead of buying new ones, thanks to Patagonia’s Worn Wear Program by this brand.

What can an online e-commerce store help in the world of fashion?

E-commerce offers a variety of benefits. Let’s take a look more detail about some of the most notable benefits that online stores offer to fashion retailers:

Reach Wider Audience:

Ecommerce also makes the process easier for sellers and sellers to reach new international customers. An eCommerce website isn’t limited to a single geographical location , but it’s accessible and available to all buyers who visit it online.

Alongside the advantages of email marketing social media advertising and SEO, brands can an audience of a larger size who are in a buying thinking.

Lower operational costs

Online stores can be launched with a minimal cost for operation, not even requiring a location and staff to staff it. A dropshipping business could even cut down on initial expenses for investment.

As sales increase, brands can easily increase the size of their operations without hiring an enormous workforce or making major property investment — which means higher profits overall.

Personalized experiences:

By utilizing automation techniques and rich customer profiles, merchants can offer highly personalized online experiences to their online customers. Presenting relevant products in line with purchasing history, and browsing behavior, can boost sales and more value for the average order (AOV) and make the buyer feel that they are valued and respected. their requirements.

Faster Purchase Process:

Ecommerce allows customers to buy anytime and from anytime. It means that consumers can buy what they need without having to adhere to the hours of operation of brick-and-mortar stores.

The retailers also get income from having new customers who buy their product faster, to increase brand recognition in many locations without the need for physically-stored stores at each of their locations.

access to New Technologies:

In terms of innovation sellers may discover their options restricted by the physical store in its own. However, as ecommerce continues to grow, and improve your offline and online company will be able to access the latest technologies to grow your business and improve your business processes.

With a range of apps and integrations on your side Retailers will be able better implement their marketing strategies, enhance business workflows, and improve the whole shopping experience.

Fashion Ecommerce for Small Businesses and entrepreneurs:

E-commerce in fashion industry has numerous benefits for retailers seeking to expand their customer base through expansion into other markets. Online shopping is a viable alternative to physical stores, which helps minimize cost of inventory, reduce costs as well as build brand loyalty.

Even though the adoption of e-commerce might be seen as a risky investment for smaller businesses that might possess the exact amount of resources that international brands, small businesses can nonetheless consider incorporating the internet into their business plans on a small size. They can also benefit from the associated benefits of e-commerce and stand out from competitors.

eCommerce in fashion is developing faster than ever before.

One of the best methods of growing a fashion company online is by establishing an online site. With a visually stunning and user-friendly website will help you communicate the message of your business in the digital world and attract customers to your merchandise offline!

It is vital to have a website for any fashion company because it gives your brand a voice, opens up many selling opportunities, provides you a 24/7 runway, which can help you save money. Similar to what we did for RuffleButts, a U.S.-based apparel company to know how we built a completely new website made from scratch that includes all their requirements from their current website and added custom modules as the latest trends. Learn more about the case study to learn more.

There are more and more customers prefer purchasing products on the internet rather than visiting physical shops. Therefore, if a company fails to have a reliable online presence it certainly loses a large chunk of its customers and allows competitors gain on it.

Need a fully functional online store for your fashion brand? Connect with us. can help! Find out about our work on fashion-oriented websites.

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